Shenzhen Wudi Microelectronics Co., Ltd

The industry value of new car e-commerce is reflected in which new car e-commerce platforms are the main participants, explorers, and leaders of automotive ecological marketing in the Internet era. With a comprehensive layout of online and offline services, centered on users, based on e-commerce data, and guided by product and service innovation, we aim to create a full lifecycle ecological marketing platform that combines online and offline car purchases for users. The essence of auto e-commerce is a new tool, new industry and new platform. Unlike traditional e-commerce, traditional e-commerce sells relatively small amount of goods, which can be called instant impulse of selling, and the selling is completed in a few seconds; Buying a car and buying a car is a long-term process, and the process from attention to final purchase is very long. Therefore, the role of automotive e-commerce platforms is the decision-making process of sales. Compared with traditional automotive sales models, the value of new car e-commerce is reflected in various links of the entire automotive industry chain vehicle circulation process:

1. New car e-commerce provides an efficient, timely, and transparent information exchange platform for automobile manufacturers and consumers, dealers and consumers, as well as merchants. It can solve the problems of high entry barriers, information asymmetry, lack of flexibility, and narrow business scope in the traditional automobile distribution industry, ensuring the reasonable circulation of vehicles on demand at the merchant end, and improving the operational efficiency of the entire industry.

2. For car manufacturers and dealers, new car e-commerce has brought new models and breakthroughs to increase car sales growth, providing new consumption entry points for automotive aftermarket services, and driving users' consumption inertia in automotive aftermarket services; Provide new marketing and sales channels for automobile manufacturers and dealers, and the e-commerce platform has a high conversion rate of guiding users to purchase cars; Greatly improve the promotion speed and audience breadth of financial institutions' business, and increase the penetration rate of automotive finance.

3. For consumers, new car e-commerce brings a low-priced, efficient, and convenient car purchasing experience, which plays an important role in improving vehicle information transparency, enhancing user purchasing convenience, and balancing user needs. Overall, with the development of the Internet, people's acceptance of automotive e-commerce will gradually increase, and new car e-commerce will become a major trend in the development of the automotive industry, becoming an organic component of the automotive ecosystem in the future automotive sales and service system.